About AUTUCU

Born in the era of transformation and upgrading in manufacturing, the AUTUCU brand stays true to its founding mission, dedicated to transitioning from traditional B2B business models to directly engaging with consumers in the B2C market. This strategic move aims to carve out a unique brand image and value proposition amidst intensifying competition. In keeping pace with the evolving trends in small home appliance industry, we have discerned that the market has entered a new turning point where growth is no longer rapid expansion but rather deep exploration of existing demand. Consumers now hold increasingly higher quality standards for everyday essentials and attach greater importance to product cost-effectiveness, making their purchasing decisions more rational and cautious.

Seizing opportunities in this market shift, AUTUCU focuses on product research and development, launching a series of products tailored to current market demands. These include innovative small appliances as alternatives to conventional cooking methods, refreshing summer items catering to outdoor leisure needs, and intelligent multi-functional devices designed for convenience. Simultaneously, AUTUCU addresses the specific requirements of senior consumer groups.

In response to the intertwined trends of consumption upgrade and downgrading, AUTUCU endeavors to create high-end quality products priced appropriately, thereby breaking through the stalemate of competition in the saturated market.

Positioned as a premium small home appliance brand that leads the way in home aesthetics, AUTUCU aspires to be an emblematic presence in high-quality living. Upholding the principle of harmonious integration between design aesthetics and practical functionality, AUTUCU refuses to compromise appearance for structure. It diligently develops personalized, high-quality appliances that are visually appealing, economically viable, and performant. The brand's culture, "Gallery Living," embodies seamless blending of artistic beauty into daily life scenarios, making both aesthetics and practicality accessible and offering consumers a refined lifestyle experience within reach.

The brand's slogan, "Elevated Living at Your Fingertips," encapsulates AUTUCU's commitment to providing top-notch lifestyle solutions to young professionals aged 25 to 40 and emerging middle-class consumers. Targeting urban dwellers in developed cities who are accustomed to online shopping, possess strong purchasing power, and exhibit proactive consumption behavior, these individuals aspire to a high-quality lifestyle and place significant emphasis on product design and personal expression. A typical target user is an educated, urban elite woman aged 32 to 40, who possesses a distinctive perspective and exacting standards for living quality, pays meticulous attention to detail, and embodies a refined sense of style and taste.